Verum ConceptsVerum Concepts
Celine Gosein — Senior Digital Marketing Strategist

One senior strategist, plugged directly into your team. No full-time hire. No advertising agency overhead. No juniors.

See How I Work
Trinidad & GlobalDirect AccessPay As You Need

Some brands I've contributed to.

A few of the 45+ global brands I've helped grow in the Caribbean.

Tree Hut
Bio Balance
Seven Seas
Taliah Waajid
GNC
Mielle
Bob's Red Mill
Goya
The Happy Planet
The Purest Solutions
Sheer Perfect
Ferrotone
Servus Limited
Pepto Bismol
Tussadryl
Vicks
Sunny Isle
Cetaphil
Boost
TUCO
Your Equipment Suppliers
Earth Rhythm
Medela
Mariani Family
The sweet spot

Somewhere between a full-time hire and an agency.Right in the middle.

Companies don't always need another employee. And they don't always need an advertising agency either.

Sometimes you just need someone experienced who can step into the existing setup, understand the moving parts, figure out what needs to happen and actually help make it happen.

That's where Verum comes in.

Full-time hire
Too much commitment.
Verum
The fit
One experienced strategist, plugged directly into the team.
Advertising agency
Too many layers.
What I actually do

What's stuck? Pick one.

Six problems I fix. One person accountable for all of them.

  • What I do about it

    I rebuild your ad accounts, plan the budget around revenue and keep testing until it pays back.

    • Meta & Google ad setup
    • Budget & revenue planning
    • Simple weekly reports
  • What I do about it

    I give your content a plan: what to post, why, and briefs your designers and videographers can run with.

    • Monthly content calendar
    • Creative briefs
    • Ideas made to convert
  • What I do about it

    I keep every channel active, on brand and answering people, so nobody wonders if you're still open.

    • Scheduling & publishing
    • Captions in your voice
    • Comments & DMs handled
  • What I do about it

    There's no one to hand you to. You get me: the strategist, the planner and the person doing the work.

    • One point of contact
    • Senior from day one
    • No account managers
  • What I do about it

    I find the right suppliers — companies or freelancers — and manage the whole thing — briefs, timelines, feedback — so everything ships on brand. You deal with one person.

    • The right talent, hand-picked
    • Every piece checked on brand
    • One point of contact
  • What I do about it

    I plug in as your head of digital, owning strategy, content, social and ads across your brands.

    • Strategy & planning
    • Multi-brand oversight
    • Plugged into your team
Plug-In Roles

Hire me for the role you need.

Plug directly into your team for a short sprint or ongoing monthly support. You work directly with me: no agency middle-men.

A bit of everything01

Digital Marketing Partner

You need strategy, content, social and ads covered, but you don't need to hire five people to get there. I take ownership of the whole digital picture so it stops falling through the cracks.

What's included
  • Strategy & planning
  • Content & social
  • Paid advertising & digital operations
Inquire for this role
Growth & Paid Ads02

Digital Strategist

You're spending on ads, or about to, and you want that budget to turn into sales, not just clicks. I set it up, plan it and tell you straight what's working.

What's included
  • Ad account setup & strategy (Meta & Google)
  • Monthly ad budget & revenue planning
  • Clear, simple performance reports
Inquire for this role
Content & Creative03

Content Strategist

Your content is all over the place and nothing's building. I give you a plan, creative direction and ideas designed to make people buy, not just scroll.

What's included
  • Monthly content calendars
  • Creative briefs for your designers & videographers
  • Concepts for ads and organic posts that convert
Inquire for this role
Channel Management04

Social Media Manager

You want someone experienced running your channels day to day, without you approving every caption or chasing every post.

What's included
  • Scheduling & publishing across your channels
  • Copywriting captions in your brand voice
  • Keeping channels active and on schedule
Inquire for this role
Execution & Workflow05

Marketing Operations Lead

Great ideas fall apart when execution is chaotic. I organize multi-brand workflows, brief specialists, and remove bottlenecks so marketing moves fast and consistently.

What's included
  • Multi-brand workflow & asset organization
  • Briefing, managing & reviewing external specialists
  • Weekly status tracking and delivery oversight
Inquire for this role
Audience & Engagement06

Community & Customer Care

Your followers comment, question and DM, but no one is turning those interactions into loyal customers. I manage your community actively with genuine empathy, fast responses, and a sharp brand voice — whether you need reliable customer support or someone to keep your brand in the mix and cheeky in the comments.

What's included
  • Proactive DM & comment engagement across channels
  • Escalation workflows for customer inquiries and feedback
  • Culturally attuned banter, sentiment monitoring & loyalty growth
Inquire for this role

Who Verum is (and isn't) for.

Verum is for
  • ✓Consumer, retail, and corporate brands wanting senior digital marketing and advertising leadership.
  • ✓Multi-brand portfolios needing agile, cross-channel execution without agency bloat.
  • ✓Founders and marketing teams who value direct collaboration with the person actually doing the work.
  • ✓Teams looking for flexible, pay-as-you-need-it support across both short-term sprints and long-term operations.
Verum isn't for
  • ✕Companies looking for a rigid, 20-person advertising agency committee with layers of account managers.
  • ✕Teams looking for low-cost, automated volume posting without strategic direction.
  • ✕Organizations where getting started requires months of approvals, paperwork and procurement.
Without me

Five chats, four suppliers, zero answers.

  • Chasing designers, videographers and suppliers in separate group chats
  • Ad spend going out, no clear idea what it brings back
  • Comments and DMs left on read for days
  • Long reports nobody has time to read
Who's behind Verum

Celine Gosein

Celine Gosein, founder of Verum Concepts
The whole team. Seriously.

Verum is me. One senior digital marketing strategist specializing in content, social media and paid media. I work directly with companies, brands and marketing teams — managing multi-brand portfolios, social, content, paid advertising, community and the operations that hold it together.

Based in Trinidad and Tobago, working with brands across the Caribbean, the US and beyond.

  • No account managers.
  • No juniors.
  • No handoffs. Ever.
Industries I've worked across
FinanceBeautyPersonal CareFoodEquipmentJanitorialManagementAutomotiveGovernmentRetailLogisticsPharmaceutical
Selected work

Made for the feed.

Some made by me, some by the specialists I hire and manage — all planned, briefed and directed by me. Every piece checked against brand guidelines before it ships. Tap any post for the story behind it and examples.

V&S Pharmaceuticals Limited

Digital Content & Print

Beurer

Social Media Mangement | Community Management

Diabion

Social Media Mangement | Community Management

Ferrotone

Social Media Mangement | Community Management

Tussadryl

Social Media Mangement | Community Management

Camille Rose

Social Media Content | Paid Media | Community Management

Mielle

Social Media Content | Paid Media | Community Management

Vicks VapoRub

Social Media Content

Julie's Biscuits

Social Media Content | Paid Media | Community Management

Kes The Band- Iz We

Event Artwork | Digital & Print

The Management Resource Limited

Social Media Content

Boost Drink TT

Social Media Content

PeptoBismol,

Social Media Content

Seven Seas

Social Media Content

The Purest Solutions TT

Brand Launch | Social Media Content | Paid Media | Community Management

GNC TT

Social Media Content | Paid Media | Community Management

The Happy Planet

Social Media Content | Paid Media | Community Management

Questions, answered.

How do you plug into our existing team or structure?+

I plug in and work according to your individual structure to make collaboration as seamless as possible.

What does commitment look like?+

I work on both short-term and long-term projects according to your needs. It's pay as you need it.

What happens after I reach out?+

After you email, I'll review what's happening on your side to see if I can assist. Once I know I can deliver results, I'll reach out for a short chat to see if we're aligned.

Do you work across international markets?+

Yes. I manage and support multi-brand portfolios regionally and internationally, having contributed to $8M+ USD in tracked sales across 45+ global brands.

What's the difference between hiring a fractional strategist and a marketing agency?+

With an agency, you pay for layers of account managers and often get handed to junior staff. With me, you work directly with a senior strategist who plans the strategy and does the work. Faster turnaround, no agency bloat and one point of contact.

Which ad platforms and marketing channels do you manage?+

I set up and run paid advertising on Meta (Instagram and Facebook) and Google, and manage strategy, content and day-to-day publishing across your social channels, focused on where your customers actually buy.

How quickly can we start, and when will we see results?+

Getting started takes days, not weeks, with no long procurement process. Quick fixes to ads and content can show early on, while steady growth and audience momentum build over the following months.

How does remote collaboration work across time zones?+

I work remotely with brands regionally and internationally, using the tools and check-in schedule your team already uses so work keeps moving in your local hours.

What deliverables and reports do we receive?+

Depending on your scope: monthly content calendars, creative briefs for your designers and videographers, ad account setup and budget planning, and clear performance reports focused on sales, not vanity clicks.

Do you work like an advertising agency?+

No. I'm one senior strategist, not an agency — but the work is the same: strategy, content, social and paid advertising, planned and run by the person doing it. No account managers, no junior handoffs, and no retainer built to support a large team.

Contact

You don't need another layer. You need someone who can get the work moving.

Every message comes straight to me. No inbox team, no sales rep. I'll tell you honestly whether I'm the right fit.

LinkedIn ↗Instagram ↗
Build your seat — tap what you need